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  • Shabbir Akhtar

Storytelling for Singapore Council of Women's Organizations

As part of my Storytelling for Brands and Leaders course, I was supposed to create a 60 seconds video for Singapore Council of Women's Organizations. The brief was to create an Instagramable video to protect the elderly of Singapore from fake news.


Here is the video I created:


During my research I came across the Trust Indicators and I structured my video around it. I planned to use the ABT (And But Therefore) structure of storytelling and start with a surprise.


While the brief was to only create a 60 seconds version, I also created a 120 seconds version to be shared by SCWO on long-format video sharing platforms.


You can watch the extended version of the video at:


What do you think about the videos? Please share your feedback.

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