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  • Writer's pictureShabbir Akhtar

Campaign Overview & Campaign Measurement - Solar Industry



In the previous blog I laid out the content, creative and communication campaign for an organisation from the Solar Industry. In this blog I will lay out a broad outline of quarterly activities to achieve the campaigns I had highlighted and the monitoring and measurement metrics for these.


Broad outline of quarterly activities:

  • April May June

    • Launch a social media campaign promoting the company's commitment to sustainability and renewable energy.

    • Host a webinar series focused on the benefits of solar energy for businesses.

    • Launch a digital campaign that encourages customers to share their personal stories about how solar energy has impacted their lives.

    • Conduct a survey to gather feedback from customers on their experiences with the company's products and services.

    • Host a webinar series focused on the installation process for solar panels.

    • Create one video a month for the Solar for a Better World campaign.

    • Launch the Solar Voices podcast and promote it through different digital channels.

  • July August September

    • Launch a digital campaign promoting the company's solar-powered products for large commercial and industrial applications.

    • Host a webinar series focused on the benefits of solar energy for large commercial and industrial businesses.

    • Launch a social media campaign promoting the company's commitment to environmental sustainability.

    • Host a Facebook Live event to showcase the company's manufacturing process and highlight its sustainability efforts.

    • Partner with influencers to launch the Solar Champions campaign.

    • Launch the Light Up India with Liter of Light campaign.

    • Launch a social media campaign highlighting the company's involvement in charitable efforts and its commitment to social responsibility.

    • Create one video a month for the Solar for a Better World campaign.

    • Continue with the Solar Voices podcast.

  • October November December

    • Launch a digital campaign promoting the company's solar-powered products for schools and universities.

    • Launch a digital campaign promoting the company's solar-powered products for small businesses.

    • Host a virtual conference focused on solar energy for educational institutions.

    • Host a virtual conference focused on solar energy for small businesses.

    • Launch a social media campaign promoting the company's corporate social responsibility initiatives during the holiday season.

    • Launch the Solar Explorers campaign through a series of Instagram posts that showcase the beauty of solar installations around the world.

    • Launch the Solar Adventures campaign partnering with influencers

    • Create one video a month for the Solar for a Better World campaign

    • Continue with the Solar Voices podcast.

  • January February March

    • Launch a digital campaign promoting the company's solar-powered products for homes.

    • Host a webinar series focused on the installation process for home solar panels.

    • Launch the Solar Solutions website or app and promote it across all digital channels.

    • Launch a social media campaign celebrating the company's milestone achievements in renewable energy.

    • Host a virtual conference focused on the future of solar energy and its impact on the environment.

    • Create one video a month for the Solar for a Better World campaign

    • Continue with the Solar Voices podcast.


Monitoring and Measurement:


To monitor and measure the effectiveness of the digital campaigns, we will use the following tools:

  • Google Analytics: Use Google Analytics to track website traffic, measure engagement, and monitor the success of our campaigns.

  • Social Media Listening Tools: Use social media listening tools such as Hootsuite Insights and Brandwatch to monitor social media conversations about Vikram Solar, track engagement, and identify opportunities to engage with customers.

  • Webinar Tracking Tools: Use webinar tracking tools such as GoToWebinar and Zoom to measure attendance, engagement, and feedback from attendees.

  • Survey Tracking Tools: Use survey tracking tools such as SurveyMonkey to measure customer satisfaction, gather feedback, and identify areas for improvement.

  • Influencer Marketing Tools: Use influencer marketing tools such as Upfluence and AspireIQ to measure engagement and ROI for our influencer campaigns.

What do you think about these monitoring and measurement tools? What other measurement tools do you think are relevant for such campaigns? Let me know in the comments.

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