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  • Writer's pictureShabbir Akhtar

You know Archie?



On August 1, Yorkshire Tea, in celebration of National Yorkshire Day, unveiled a heartwarming gem that captured the very essence of the region. This endearing tribute introduced us to a charming Yorkshire Terrier named Archie, a four-legged hero who embarked on a remarkable journey of courage and camaraderie. The 60-second 'Yorkie Day' advertisement, masterfully crafted by Lucky Generals, painted a picture of Archie's valiant efforts to achieve feats designed for a much larger canine counterpart.


Compared to the iconic Swiss rescue dogs, the St Bernards, Archie the Yorkie's endeavors were nothing short of heartwarming comedy. In a playful portrayal, the ad portrayed Archie attempting to keep up, facing challenges that were often hilariously out of scale. A flask of tea running dry after half a cup ("you can't dunk a bickie in that") and directions gone awry showcased Archie's unyielding determination in the face of practical limitations.


The advertisement showcased Archie, affectionately known as the 'Patron Saint of the Parched,' posed heroically on a hill, his fur billowing in the wind, set to triumphant, heroic music. This portrayal echoed the sentiments of countless Yorkshire residents who resonate with the region's steadfast spirit.


Archie's escapades extended far beyond the screen. In the spirit of Yorkshire's welcoming and warm community, Archie emerged as a friend to the flagging—a canine companion armed with a flask of Yorkshire Tea and a kettle of courage. His presence promised a comforting cup of brew to those weary souls in need of refreshment, especially those atop the peaks of Yorkshire's picturesque hills.


Yet, even as Archie played the role of Yorkshire's hero, the ad maintained a humorous undertone. His earnest endeavors were met with a mix of enthusiasm and practical hurdles. A flask that emptied too quickly and an overzealousness that sometimes led him astray showcased Archie's earnest spirit despite his limited stature.


As the advertisement aptly concluded, "This might not be the answer, but however you spend Yorkshire Day, pack a proper brew." The sentiment rang true across the UK, where millions indulged in the warmth of a cup of Yorkshire Tea on this special occasion.

Liz Griffin, senior brand manager at Yorkshire Tea, summed it up with a touch of humor, stating, "We thought we'd found a new hero for the ages, but it appears Archie is just barking mad. Happy Yorkshire Day."


As Yorkshire Day unfolded, the charming escapades of Archie served as a delightful reminder—a reminder that amidst the grandeur of celebrations, it's often the simple, genuine moments that capture our hearts. Archie, with all his quirks and enthusiasm, became a symbol of Yorkshire's enduring spirit—one that embraces the unconventional and finds joy in the everyday.

Paul Mallon, head of special ops at Lucky Generals, noted, "There’s no doubt this escapade is a little woof around the edges, but as Sean Bean and Patrick Stewart were otherwise engaged, the best thing we could source from Yorkshire was Archie and so let him loose for Yorkshire Day to entertain and serve some weary hikers. Delicious."


Archie's journey as Yorkshire Tea's furry hero reminds us that it's the shared experiences and connections that truly make Yorkshire Day special. And as the echoes of his adventures resonate, we raise a cup of Yorkshire Tea, celebrating Archie's indomitable spirit and the charm of Yorkshire that never fails to captivate us all.

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