Fashion and make-up have also been digitized in the recent years and I would like to highlight two campaigns that piqued my interest. .
First; the virtual make-up that L'Oreal Paris campaigned in 2020, in the midst of the pandemic when most meetings had moved online and need for make-up had taken a drastic turn.
Second; the digital-only clothing collection by Carlings, which was launched in 2018 to allow a physical-only brand to make a mark online when it decided to open an online store. What intrigued me was the CSR tone that was given to the campaign, addressing the issue of pollution plaguing the digital-influenced fast-fashion industry.
Watch the following video which is an interview of the CEO of Carlings (the client) and the Executive Creative Director of Virtue (the agency), where they talk about the motivation and objectives of the campaign.
What are your thoughts on this new trend?