I just came across an amazing campaign being used to increase the awareness for a Netflix show, while merging physical and digital campaigns and decided to archive it here.
To promote Sweet Tooth, a post-apocalyptic fairytale about a hybrid deer-boy, based on the DC Comic, Netflix took a human-owl hybrid out for a stroll in LA to see how people would react. The reactions have been captured and produced into a video to promote the show now that all episodes from the first season are available on the streaming platform.
The video was first launched on the YouTube channel of Netflix on June 11, 2021 and has since garnered over 100,000 views. On June 12, the video was posted on the Facebook Pages of Netflix and DC Comics, and have together got over 38million views, nearly 40K comments and nearly 700K reactions.
Video on the Netflix Facebook Page: https://www.facebook.com/6275848869/videos/311094923985485
Video on the DC Comics Facebook Page: https://www.facebook.com/dc/videos/311188500642794