Storyteller | Brand Builder | Digital Disruptor | Lensman | Wildlife Foster Parent
Shabbir is a storyteller with a technical bent of mind - a brand & communications specialist and a digital disruption expert. In a career spanning over 10 years, Shabbir has worked across multiple industries, helping brands find their voice in a cluttered and noisy digital world.
Shabbir's engineering education, backed by his diploma in advertising and post-graduate education in marketing, enables him to employ technology to communicate for and promote the brands he represents, to effectively reach the target audience. Shabbir has participated in and completed Harvard Business School Online's course on Disruptive Strategy, which allows him to apply strategic frameworks to assess new opportunities and potential threats, and employ techniques for executive-level strategy formulation and team management. Shabbir is currently pursuing the Master of Science in Communication Management at Singapore Management University on a Leadership Scholarship.
A member of Public Relations & Communications Association (PRCA) and Institute of Public Relations of Singapore (IPRS), Shabbir started his career in digital marketing after graduating as an engineer. Shabbir eventually started looking at the entire gamut of branding, PR & communications - building communication strategy, managing & executing advertising budgets, conceptualizing text, graphics & video content, public relations, event management, integrating online & offline marketing, and maintaining brand consistency across multiple channels.
Shabbir's experience in working with startups and in varying industries - media, e-commerce, consulting, technology, training, education and digital learning - has allowed him to employ different branding, PR & communication strategies, and understand their effectiveness among the target audience. Shabbir's affinity towards technology has allowed him to lead the digital transformation in organizations across multiple industries, especially in the education industry in India.
Beyond achieving his career goals, Shabbir is passionate about travel & photography. His travel experiences & photographs are documented in the blog www.fofafifl.club, which he maintains along with his spouse. Shabbir is also an ardent supporter of wildlife welfare and advocates against their unethical use in the tourism industry. He and his spouse have adopted three orphaned animals in Kenya - two African elephants & a genetically-blind rhino - and also sponsor an Asian elephant in Cambodia, who was rescued from the logging industry.