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Welcome to Strategian

strategian. noun. an expert in strategy (especially in corporate warfare)


Storyteller | Brand Builder | Digital Disruptor | Lensman | Wildlife Foster Parent​​

Shabbir is a storyteller with a technical bent of mind - a brand and communications specialist and a digital disruption expert. In a career spanning over 10 years, Shabbir has worked across multiple industries, helping brands find their voice in a cluttered and noisy digital world. A foster parent to three elephants and rhino, Shabbir is an ardent supporter of wildlife welfare and advocates against their unethical use in the tourism industry.

Talks about #visualstorytelling, #brandbuilding, #digitaldisruption, #behavioralmarketing & #corporatecommunication

 
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Can CSR Create Happiness?

Happiness is defined as “a state of well-being and contentment”. Those of us living our lives with the material riches of the pragmatic...

Crisis Recovery

Part 5 of the 5-Part Series on Crisis Communication After understanding the organization, organizational leaders, the organization's...

Exhibiting Crisis Leadership

Part 4 of the 5-Part Series on Crisis Communication After understanding the organization, organizational leaders, the organization's...

Storytelling at its Best

Earlier today, I was discussing about use of storytelling to make viral and shareable ads, and one of Samsung India’s ads comes to mind,...

What an Idea, Sirji!

YouTube recommendations work in mysterious ways. It just recommended to me the following video from 2012, which made me nostalgic and...

Believe in Me

The concept of dialogic communication has been fascinating me recently and Barnardo's ‘Believe in Me’ campaign from 2016 really piqued my...

Utterly Butterly Delicious

Amul is one of the most prominent brands from India and its mascots and real time marketing have played an important role in giving the...

The Guilt Trip through #ShareTheLoad

Ethos, Logos and Pathos form Aristotle's Rhetorical Triangle and are important components of storytelling and persuading the audience....

Igniting Dreams with "These Hands"

About a month ago, on May 25, 2021 P&G launched the ‘These Hands’ campaign, which is a part of the larger ‘Widen the Screen’ campaign...

A Great Shave

A video produced in 2012 with a budget of $4500, which took a single day to shoot (Blakely, 2017) has amassed 27,385,654++ views on...

Hybrids In Real Life

I just came across an amazing campaign being used to increase the awareness for a Netflix show, while merging physical and digital...

Summer Tastes Better

I recently came across an announcement by Coca-Cola, USA (Read it here: https://www.coca-colacompany.com/news/coca-cola-promotes-summer-m...

Dressed to Impress, Virtually!

Fashion and make-up have also been digitized in the recent years and I would like to highlight two campaigns that piqued my interest. ....

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