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Happiness is defined as “a state of well-being and contentment”. Those of us living our lives with the material riches of the pragmatic...

Part 5 of the 5-Part Series on Crisis Communication After understanding the organization, organizational leaders, the organization's...

Part 4 of the 5-Part Series on Crisis Communication After understanding the organization, organizational leaders, the organization's...

Part 3 of the 5-Part Series on Crisis Communication After understanding the organization, organizational leaders and the organization's...

Part 2 of the 5-Part Series on Crisis Communication After understanding the organization and organizational leaders, we next shift our...

Part 1 of the 5-Part Series on Crisis Communication Before we start going deeper into Crisis Communication and Leadership, we need to...

I start my mornings with a one-hour YouTube session, where I go through video on topics of my interest. In one such session I came across...

A final year Engineering student, who was a few months away from starting his career, in June 2010, after recently cracking his dream job...

Earlier today, I was discussing about use of storytelling to make viral and shareable ads, and one of Samsung India’s ads comes to mind,...

YouTube recommendations work in mysterious ways. It just recommended to me the following video from 2012, which made me nostalgic and...

The concept of dialogic communication has been fascinating me recently and Barnardo's ‘Believe in Me’ campaign from 2016 really piqued my...

Amul is one of the most prominent brands from India and its mascots and real time marketing have played an important role in giving the...

Ethos, Logos and Pathos form Aristotle's Rhetorical Triangle and are important components of storytelling and persuading the audience....

I have been missing travel to such extent that I have been browsing through successful digital engagement campaigns by airlines and the...

After the fiasco of Cristiano Ronaldo’s decision to remove two Coca-Cola bottles from view at a press conference and the touted...

About a month ago, on May 25, 2021 P&G launched the ‘These Hands’ campaign, which is a part of the larger ‘Widen the Screen’ campaign...

A video produced in 2012 with a budget of $4500, which took a single day to shoot (Blakely, 2017) has amassed 27,385,654++ views on...

I just came across an amazing campaign being used to increase the awareness for a Netflix show, while merging physical and digital...

I recently came across an announcement by Coca-Cola, USA (Read it here: https://www.coca-colacompany.com/news/coca-cola-promotes-summer-m...

Fashion and make-up have also been digitized in the recent years and I would like to highlight two campaigns that piqued my interest. ....